The Label Focuses On Reviving The Old And Dying Authentic Craft, Embroidery And Weaving Techniques In This Fast Fashion Dominated World. The Loom Art Is A Fond Effort To Give Platform To These Artisans ; Weavers, Embroiderers, Sample Person, Craftsmen To Come Together And Co Create. It’s A Collective Narrative Of Emotions Of All The Creative Souls Involved In This Process. How With A Spin Of Charkha And A Stroke Of A Needle, An Emotion Is Born. It’s This Love And Hard Work Of Our Creative Souls That We Want To Sustain For A Lifetime. This To Us Is Sustainability, To Sustain Livelihoods Of Talents. Sustainability Is A Way Of Life, Fair Trade, Hand Loom Fabrics, Hand Embroideries And Mostly Happy Employment.

Color: Orange