The brand sets out to create an environment that facilitates transparency by pledging to use eco-friendly fabrics that are ethical in every step of the supply chain. The brand makes sure to provide fair wages to the laborers who work in making a fine garment. For Ahmev sustainability includes protection of the environment and the human health, including preservation of resources, creating products that can realistically be incorporated into existing markets, occupational safety, gender equity and women’s empowerment, as well as meeting the demands of consumers for eco-friendly textile products.